If you are uncertain whether something you want to do is allowed, ask us first: support@callproshops.com.
What you must do
When you use the Service you must:
- Tell your customers the agent is an AI. You may not configure or describe the Service in a way designed to deceive callers into believing they are speaking to a human staff member. If a caller sincerely asks "am I speaking to a person?", the agent must say it's an AI. Your own website or signage may name the assistant ("The Pro"), but the underlying nature must not be misrepresented.
- Keep your knowledge base honest. The information you provide to the Service — hours, pricing, dress code, lessons, booking rules — must be accurate to your knowledge at the time you configure it. You must update the information when it changes. The Service is designed to refuse to invent facts, so out-of-date or wrong knowledge will surface as caller confusion, not silent error.
- Honour bookings the Service captures on your behalf unless there is a genuine operational reason not to. Bookings are read back to and confirmed with the caller; rejecting them after capture damages the caller's trust in your business and in the Service.
- Tell callers, where appropriate, that calls and messages to your phone number may be handled by Proshop AI and that personal information may be processed accordingly. Your own privacy policy on your website is the right place for this. We can provide template wording.
- Pay your bill on time. Plans auto-renew via Stripe. If a payment fails, we'll let you know and give you a chance to resolve it before suspending.
What you must not do
When you use the Service you must not:
- Use the Service for any business other than the pro shop / golf course you signed up as. One Customer Course per subscription. If you operate multiple courses, contact us — we can help you set them up correctly.
- Use the Service to send spam or unsolicited marketing. The Service is a concierge for inbound contact, not an outbound marketing tool. You must not configure the Service or any add-on to send unsolicited messages (whether SMS, WhatsApp, voice or email) to people who haven't asked for them. This is a breach of the Spam Act 2003 (Cth) as well as this Policy.
- Use the Service to deceive, defraud or harm callers. Including, but not limited to: making promises you can't keep (a tee time that doesn't exist), misrepresenting prices, denying refunds you owe, or otherwise using the agent as cover for behaviour you wouldn't engage in face-to-face.
- Try to make the Service do something it's not designed for — for example, configuring it to take payments outside the booking flow, to handle medical questions, to give legal or financial advice, or to act as a generic customer-service bot for a non-golf business.
- Reverse-engineer, scrape or extract content from the Service beyond what the dashboard allows. The export tools we provide give you your own data; you may not use automated tools to harvest data outside those tools.
- Probe, scan or test the security of the Service without our prior written consent. If you find a security issue, report it to security@callproshops.com and we'll work with you. We follow a responsible-disclosure approach.
- Resell, sublicense or white-label the Service without a written reseller agreement with us. The Service is licensed to you for your own use.
- Misrepresent who you are when signing up. You must use your real legal entity name and accurate contact details. Falsified information is grounds for immediate termination.
- Violate any law in your use of the Service, including consumer protection law, privacy law, advertising standards or communications law.
Things the Service won't do
For your awareness, here are things the Service deliberately won't do, even if you configure it to:
- It won't lie to callers about being a human. This is a hard rule in the system prompt and not configurable.
- It won't promise callers a callback from your staff. It can capture a request and pass it through; it cannot commit staff to outbound calls.
- It won't confirm a booking that staff haven't approved. Booking requests are captured and read back, but final confirmation always involves a human on your side.
- It won't quote prices or rules that aren't in your knowledge base. If something isn't on file, the agent says so; it doesn't guess.
These rules exist to protect callers and your reputation. They are not negotiable.
What happens if you breach this Policy
If we believe you've breached this Policy, we will usually contact you and ask you to fix it within a reasonable period (typically 7 days, sometimes shorter for serious issues).
For serious or repeated breaches — including anything involving spam, fraud, or harm to callers — we may suspend or terminate your account immediately, in line with clause 12 of the Terms.
We may also report suspected criminal activity to the appropriate authorities.
Reporting abuse
If you're a caller who has had a bad experience with the Service at a Customer Course, or you believe a Customer Course is misusing the Service, please tell us:
- Email: abuse@callproshops.com
- Post: Snackable Media Pty Ltd, 9-13 Bronte Road, Bondi Junction, NSW 2022, Australia
We take complaints seriously. We will investigate and take appropriate action.
Questions
If you're unsure whether something you want to do with the Service is allowed, ask first: support@callproshops.com. We'd rather have the conversation up front than have to suspend an account.